It’s not every day that we can give up our lifelong dreams to take a different path in life, but A’in has the guts to do so, and for very honourable reasons. Inspired by the tales of warrior spirit in Sakura, Calpis surprised two courageous Malaysians who have the guts to express selfless love in their everyday actions. Some said the graciousness of a Sakura flower’s lifecycle represents a symbol of warrior spirit in Japan – like a beautiful courage blossoming from within. Rewarding Malaysians who have the ‘guts’ to love selflessly This could mean loving yourself by working on your fitness, loving your community by joining voluntary projects or mustering up courage to express your love for that special someone. Taking a creative approach to good gut health, Calpis is celebrating the first Valentine’s Day of the decade by reminding Malaysians that love comes in many forms – self-care, courage, expression, community participation – and that it takes a great deal of guts to express our love for ourselves and others. With good health, we can embark on more loving adventures with not just our life-long partner, but also enjoy every day better with friends and family.” explained the creative idea behind this rewarding campaign: “ Long been an advocate of maintaining good gut health, Calpis hopes to spark a new Valentine’s Day gifting trend where instead of pairing flowers with chocolates, the combo with Calpis Sakura would still be a special way to win your love ones heart while also reminding them to cherish a healthy gut. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd. Delicious, with a hint of cherry blossom taste, Calpis Cherry Blossom is a highly anticipated favourite of many fans of cultured milk drink. Going against the norm of chocolate gifting, the collaboration with local florist, 50Gram, pairs flowers with healthier alternatives, such as the limited-edition Calpis Cherry Blossom, to promote a new Valentine’s Day culture. More soon, please.CALPIS REWARDED 2 COURAGEOUS MALAYSIANS WITH A LIMITED-EDITION CALPIS SAKURA BOUQUET | Continuing its unconventional and creative ways of celebration, Calpis – Japan’s first cultured milk drink – takes this opportunity to surprise two Malaysians with a limited-edition Calpis Sakura bouquet on Valentine’s Day in recognition for their extraordinary guts to express love and care towards family, friends, and strangers. Bloodwar, written in her teens about growing up without one half of her family, and Hope’s gentle self-interrogation, are highlights, but there are at least five excellent songs here. Seductive rhythms, piano, multitracked vocals and strings are Carter’s favourite weapons, cleverly intertwined with her clear, affecting voice. Many of Carter’s earlier singles were heart-tugging disquisitions on identity and family, and while Tired of Trying to Be Anyone Else stays in that lane, the rest of this EP is ambitious, sophisticated work that carves out her own sound. Either way, A Little Lost, A Little Found is worth any wait. But we can’t discount the UK music industry’s longstanding inability to develop black British female acts making R&B or soul. Perhaps the Londoner is a victim of her tendency to overthink, as she suggests here. Yet while those four released nine albums between them after the shortlist, this is Carter’s first project since 2018. Alongside her were alt-popper King Princess, Catalan sensation Rosalía – now blossoming into a global star – and rappers Octavian and Slowthai, whose careers stalled over abuse allegations. Singer-songwriter Grace Carter’s break was placing third on the BBC’s Sound of 2019 list.
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